India’s love for toffees and candies isn’t just about taste — it’s wrapped in nostalgia, memories, and pure joy. Whether it’s a reward after homework, a sweet bribe, or a post-meal treat, candies have always been more than just sugar. With a growing range of options on the shelves, the competition for the best toffee brand is tighter than ever. But a few names still manage to stand out, with one in particular making waves like no other.
In this article, we explore the top 10 Candy in India, why the humble toffee candy pack still rules hearts, and what truly makes a brand the best among the rest.
Top 10 Candy Brands in India
1. Pulse Candy (by DS Group)
There are candies, and then there’s Pulse — a category of its own. What begins as a sweet mango-flavored hard candy quickly surprises you with a burst of tangy-spicy masala at its center. That unexpected twist is what turned Pulse into a nationwide craze. It’s not just a candy, it’s an experience — one that resonates with kids, teens, and adults alike.
While many toffees rely on simple sweetness, Pulse dares to be bold. Its carefully balanced flavor layers, high recall value, and word-of-mouth popularity make it arguably the best toffee brand in India today. Subtle packaging, mass appeal, and a truly different taste — Pulse does more with less.
2. LuvIt Toffees & Chocolates
LuvIt has been on a steady rise, combining the charm of international-style confectionery with pricing that works for the Indian market. Their range of toffees includes caramel, chocolate-filled, and fruit-based variants — all packed with vibrant, youth-centric branding.
LuvIt toffees are perfect for gifting and snacking alike. Whether you’re picking up a toffee candy pack for a party or just to stash at work, LuvIt delivers consistently. It’s sweet, smooth, and feels just a little premium, but still completely accessible.
3. Oval Toffees
Often underrated but well-loved, Oval is a brand that wins through simplicity and trust. Their toffees — particularly the coffee and butter variants — are old-school favorites that continue to find space in people’s hearts (and pockets). Oval is known for consistency, affordability, and quality, especially in rural and semi-urban markets where loyalty runs deep.
Oval doesn’t chase trends; it stays true to classic flavors, and that’s its strength.
4. Parle Kismi
Kismi is a flavor of childhood — that iconic cardamom essence wrapped in soft, chewy goodness. A long-standing name in the Indian toffee world, Parle Kismi continues to be a comfort candy for many.
5. Cadbury Eclairs
When you think of chocolate-filled toffee, Eclairs are the first name that pops up. It’s creamy, chocolatey, and always indulgent. A must-have in any mixed toffee candy pack.
6. Alpenliebe
Whether it’s their milky caramel toffee or fruit-based candies, Alpenliebe has stayed relevant with strong branding and delightful flavor. It’s a trusted name in Indian households.
7. Kaccha Mango Bite (by Parle)
A classic sour candy that set the tone for mango-flavored treats in India. Though Pulse has taken the mango-masala combo to another level, Kaccha Mango Bite still holds nostalgic value.
8. Pan Pasand (by Ravalgaon)
With its distinct pan flavor, Pan Pasand is a niche favorite — a desi twist on candy that offers something beyond the usual.
9. Mentos
From chewy mints to fruity rolls, Mentos blends freshness with flavor, often seen in both candy bowls and school bags alike.
10. Poppins (by Parle)
Poppins is pure childhood wrapped in rainbow-colored buttons. Though simple, it remains one of the most recognizable and nostalgic candies in India.
What Makes Pulse the Standout?
Among all these options, Pulse Candy continues to quietly dominate conversations. Unlike most toffees that stick to sweetness or chocolate, Pulse is a layered experience. It gives you something unexpected, something bold — and yet it never overwhelms.
While other brands compete on flavors or packaging, Pulse wins on emotion and curiosity. The sudden masala hit in the middle feels exciting every single time. It’s the kind of candy you want to share, just to see someone’s reaction. That’s rare.
Also, Pulse doesn’t just appeal to kids. Adults love it. It’s found in office drawers, road trip kits, restaurant counters, and everywhere in between. And when it comes to toffee candy packs, Pulse has managed to stay premium in feel while being priced perfectly for everyday enjoyment.
Final Thoughts
India’s candy scene is rich, flavorful, and full of stories. From the creamy richness of LuvIt toffees to the classic touch of Oval, and the bold innovation of Pulse, there’s something for everyone.
If you’re looking for the best toffee brand, these top 10 are a great place to start — but if we had to choose one that’s redefined the game, Pulse is the name that comes to mind. Subtly spicy, perfectly sweet, and always satisfying — it’s not just candy, it’s a statement.
So, next time you grab a toffee candy pack, make sure it’s got your favorites — and don’t be surprised if you find yourself reaching for that little Pulse again and again.
Visit to know more: https://www.dsgroup.com/our-brand/confectionery/pass-pass-pulse.
